The big stepper is about to hit some big numbers.
Kendrick Lamar’s fifth studio album, Mr. Morale and Big Steps, is expected to move between 325,000 and 350,000 equivalent album units in the United States for its first week, according to HITS Daily Double. This would mark the biggest opening week of the year, as the album is also expected to reach 400 million streams in the United States in its first week.
The updated showing — which would no doubt earn Lamar another No. 1 album on the Billboard 200 — comes just days after K-Dot’s new double-disc effort hit streaming services, and weeks after HITS previously projected 350,000 units for the LP.
The album, released on Friday, covers a lot of ground for Dot’s latest release, Top Dawg Entertainment. In it, Lamar addresses themes of cancel culture, his own spirituality, fatherhood, and family life, including his dealing with homophobia and past family trauma.
Production-wise, the album features Boi-1da, The Alchemist, Dahi, Sounwave, Beach Noise, Pharrell and more, with Baby Keem’s charisma sprinkled throughout. Keem, Summer Walker, Beth Gibbons of Portishead, Kodak Black and many more are part of the project.
“As I produce my last TDE album, I feel joy to have been part of such a cultural imprint after 17 years,” Lamar previously wrote last year of the album, which is also his first released in collaboration with pgLang. “The struggles. The success. And above all, the Brotherhood. May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life’s calling.
As for the expected sales of Mr. Morale and Big Stepsthe only LP already announced that should see more impressive numbers this year is that of Harry Styles Harry’s houseat 400,000-450,000. But only time will tell how the two albums fare in the first week.